In an effort to get Americans to pay attention to something more important than celebrities, Y&R and the Ad Council enlisted the very same celebrities to "give up," their trending status to make way for something more important: Ebola, which still needs our attention. In this case, the celebrity in question is David Oyelowo, spouting off some fantastically funny tongue twisters based on his name. Oyelowo's Yellow Oboes. Go to http://www.trendonthis.org/ to see just how shallow we are, compared to the news that isn't trending.
Client: Ad Council Agency: Y&R New York Chief Creative Officer: Leslie Sims Creative Directors: Marc Sobier, Greg Farley Copywriter: Anthony DiMichele Art Director: Brian Cheung Executive Producer: Craig Jelniker Producer: Liz Graves Asst. Producer: Sarah Haroldson Music Producer: Lauren King Production Company: HeLo Director: Alan Poul