How do you sell something that makes you look like an antenna-headed teletubbie, without having the audience break out in giggles?

Simple, show people what you'll see when you use this. As the mask covers the entire face, it allows you to breathe naturally underwater, to inhale through your nose and exhale your mouth. It's just like it is on land, except you're floating, gazing at your surroundings. The interchanging, often indistinguishable, images of sky and water underscore how natural this feels. I'll have to try this, I love snorkling. Suddenly, the camera flips 180° and we see the swimmer from below, realizing his whole immersive experience was provided by the Easybreath mask. The selling is all in the visual execution here. conceived by Rosapark and well directed by Fleur&Manu who merged underwater and sky. The music is created by composer Laurent Perez Del Mar. Gorgeous all around.

I won't mind looking like a white alien teletubbie in this mask if it feels like this. Sign me up.

Brand: Tribord
Brand Management : Espen Heier
Directeur de la communication : David Martinelly

Agency: Rosapark
Co-founder: Jean-Patrick Chiquiar
Co-founders in charge of creative: Gilles Fichteberg and Jean-Francois Sacco
Creative Directors: Mark Forgan and Jamie-Edward Standen
Copywriter: Nicolas Gadesaude
Art Director: Julien Saurin
Account Management: Rozenn Traineau

TV Production: Lauriane Dula
Production: Insurrection
Directors: Fleur & Manu
Production Directors: Matias Boucard
Producers: Hélène Daubert and Mounia Mebarki
Coordinator: Marie Mezeray
Post-production: Home DP
Film Editing: Nicolas Larouquère and Alyson Gordon
Colorists: Bertrand Duval and Laurent Ripoll
Post-producer: Bianca Benloukil
Special effects: Mathematic
Post-production: Julie Lagadec
Flame artist: Fred Brandon

Music: Grabuge
Title: « Emmersion »
Music management: Jérôme Hatchuel
Composer: Laurent Perez Del Mar

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.