Working in partnership with RSA Films London, Crossroads Director Stuart Rideout harnesses the unique aesthetic of San Francisco to create a memorable visual story for Tropicana via DDB London. DJ is a beautiful montage of a West Coast weekday morning, following the journey of a morning talk-show deejay as he navigates the city's soaring bridges, meandering hilly streets, and towering skyscrapers on his daily journey to work. As an invigorated troupe of commuters sweeps through the diners, streetcars, and parks of the iconic city - a golden Tropicana invariably by their side - the deejay narrates the 7:00 a.m. sunshine, promising that "today is going to be a beautiful day."

Read more: http://www.trustcollective.com/portfolio/content/crossroads_tropicana.ph...

Client: Pepsi
Spot Title: DJ
Air Date: May 2010

Agency: DDB London
CD: Jeremy Craigen
AD: Miguel Gonzalez
Copy: Pablo Areliano
Producer: Maggie Blundell

Prod Co: RSA Films London
Director: Stuart Rideout (repped by Crossroads in the US)
DP: Ben Nott
EP: Scott Horan
Producer: Scott Horan

Editorial Co: Assembly Rooms
Editor: Lou Magregor

Post/Effects Co: Framestore, London
Lead VFX/Inferno Artist: George Roper
Producer: Heather Kinal

Telecine Co: Framestore, London
Colorist: Dave Ludlam
Producer: Heather Kinal

Audio Post Co: Factory Sound

Shoot Location: San Francisco, CA


Comments (1)

  • RLDavies's picture

    Tropicana's been showing "breakfast in New York" commercials for a few years now in the UK. This makes a nice change of pace (with a seasonal summery feel) while still sticking closely to the American theme.

    Jun 09, 2010

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