Tropicana - DJ - (2010) :30 (UK)


Working in partnership with RSA Films London, Crossroads Director Stuart Rideout harnesses the unique aesthetic of San Francisco to create a memorable visual story for Tropicana via DDB London. DJ is a beautiful montage of a West Coast weekday morning, following the journey of a morning talk-show deejay as he navigates the city's soaring bridges, meandering hilly streets, and towering skyscrapers on his daily journey to work. As an invigorated troupe of commuters sweeps through the diners, streetcars, and parks of the iconic city - a golden Tropicana invariably by their side - the deejay narrates the 7:00 a.m. sunshine, promising that "today is going to be a beautiful day."

Client: Pepsi Spot Title: DJ Air Date: May 2010 Agency: DDB London CD: Jeremy Craigen AD: Miguel Gonzalez Copy: Pablo Areliano Producer: Maggie Blundell Prod Co: RSA Films London Director: Stuart Rideout (repped by Crossroads in the US) DP: Ben Nott EP: Scott Horan Producer: Scott Horan Editorial Co: Assembly Rooms Editor: Lou Magregor Post/Effects Co: Framestore, London Lead VFX/Inferno Artist: George Roper Producer: Heather Kinal Telecine Co: Framestore, London Colorist: Dave Ludlam Producer: Heather Kinal Audio Post Co: Factory Sound Shoot Location: San Francisco, CA
AnonymousCoward's picture
RLDavies's picture

Tropicana's been showing "breakfast in New York" commercials for a few years now in the UK. This makes a nice change of pace (with a seasonal summery feel) while still sticking closely to the American theme.