DDB Paris created a billboard that harnesses the energy from oranges to illuminate a neon sign that reads "Natural Energy" and the Tropicana logo. Here's the how-to.

Advertising Agency: DDB, France Executive Creative Director: Alexandre Hervé
 Creative Directors: Siavosh Zabeti, Alexander Kalchev
 Art Directors: Alexander Kalchev, Siavosh Zabeti 
Copywriters: Siavosh Zabeti, Alexander Kalchev 
Director: Johnny Hardstaff 
Account Director: Julie Régis 
Agency Producers: Guillaume Cossou, Florence Gabet 
Production Company: Unit9 
Executive Producer: Piero Frescobaldi 
Producer: Michelle Craig 
Production Design: Alex Marden 
Installation / Special Build: Artem UK Sound Production Company: THE
 Editing Company: Final Cut

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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