Directing duo Goetz Brothers of bicoastal/international Crossroads helm two :45 satirical spots for a fictional beverage brand ( teasing HBO«s new vampire series, Tru Blood from the creator of Six Feet Under.

In American Style, burly men surround a fire talking shop and enjoying brews. Sporting a set of fangs, one man surprises the group, freaking them all out. Normalcy returns when the fanged-one offers the group a Tru Blood beverage. The spoof trails off with a quintessential beer spot jingle and sexy product shot.

Client: HBO
Spot Title(s): American Style Beer Commercial, French Style Commercial
Air Date: June 2008

Prod Company: Crossroads
Directors: Goetz Brothers
EP(s): Cami Taylor, Carole Hughes

Editorial: 89 Edit
Editor: Michael Coletta
EP: Bob Cagliero

Shoot Location: Los Angeles, CA


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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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