The "hug" symbol was chosen for the campaign, but they needed a bigger impact. What could be bigger than having Christ the Redeemer (Cristo Redentor) give the worlds biggest hug?
Monumenta (Brazil) Chief Creative Officer:Carlos Grillo Creative Directors: Raphael Pontual, Frank Engelbert Art Directors: Glauber Dorotheu, Cloves Menezes Copywriter: Paula Cunha Planner: Fernando Torres Production Manager: Rosely Youssef Executive Producer: Daniela Hemesath Account Executive: Martha Letícia Ferreira, Lívia de França
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by AnonymousCoward (not verified)I am Sanchez, from USA. Please my dear friends...
by kidsleepyThen they did a poor color pass on it, I guess.
by AnonymousCoward (not verified)This was filmed entirely on my block in Brooklyn...
by AnonymousCoward (not verified)You guys are worried about the green screen??...
by DabitchThat was a pretty excellent execution idea for...
by Dabitch😂 hahahaha walking talking brief - that's...