True Affection - Cristo Redentor statue gives the worlds biggest hug

 
 

True Affection - Cristo Redentor statue gives the worlds biggest hug

The "hug" symbol was chosen for the campaign, but they needed a bigger impact. What could be bigger than having Christ the Redeemer (Cristo Redentor) give the worlds biggest hug?

Monumenta (Brazil)
Chief Creative Officer:Carlos Grillo
Creative Directors: Raphael Pontual, Frank Engelbert
Art Directors: Glauber Dorotheu, Cloves Menezes
Copywriter: Paula Cunha
Planner: Fernando Torres
Production Manager: Rosely Youssef
Executive Producer: Daniela Hemesath
Account Executive: Martha Letícia Ferreira, Lívia de França

Commercials: 
Country: 

Comments

You meet thousands of people, and none of them really touch you. And then you meet Cristo Redentor statue , and your life is changed forever.
http://www.canadagoose-house.com.

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