The "hug" symbol was chosen for the campaign, but they needed a bigger impact. What could be bigger than having Christ the Redeemer (Cristo Redentor) give the worlds biggest hug?
Monumenta (Brazil)
Chief Creative Officer:Carlos Grillo
Creative Directors: Raphael Pontual, Frank Engelbert
Art Directors: Glauber Dorotheu, Cloves Menezes
Copywriter: Paula Cunha
Planner: Fernando Torres
Production Manager: Rosely Youssef
Executive Producer: Daniela Hemesath
Account Executive: Martha Letícia Ferreira, Lívia de França
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