Considering everyone I know is interested in buying a home right now, this spot has no shortage of human truths. It's a twenty-four hour a day ritual. The couple is cast well, although I can't quite figure out why the guy makes a painful noise while getting a pedicure at the end.

Either way, this spot for Trulia demonstrates its purpose in helping you during that oh-co-crucial time of house hunting. And at least the mobile devices are integrated nicely into the story so it doesn't seem gratuitous that they switch from phone to tablet. I do long for the moment when we can all assume an app works across all devices so we can dispense with that part of the story telling. Then again I long for car ads in which we don't see the car on a windy road. You may say I'm a dreamer, but I'm not the only one.

Agency: FCB San Francisco Group Creative Director: Julie Scelzo Group Creative Director/Copy Writer: Jason Elm Associate Creative Director/Art Director: Scott Drey Associate Creative Director/Copy Writer: Matthew Stafford Head of Production/Producer: Jon Drawbaugh Director Business Affairs: Linda Casson Group Managing Director: Heidi Arkinstall Management Supervisor: Erin Morgan Production Company: Smuggler Director: Randy Krallman DP: Justin Brown Executive Producer: Patrick Milling Smith/Brian Carmody COO: Lisa Rich Head of Production: Andrew Colon Bidding Producer: Shannon Jones Line Producer: Brian Etting Editorial: HutchCo Technologies Editor: Jim Hutchins Assistant Editor: Patrick O’Leary Executive Producer: Jane Hutchins Color Grading: Moving Picture Company Colorist: Mark Gethin Compositing/Conform: Serious Electronics Artist: Jon Howard Original Music: Beacon Street Studios Composers: Andrew Feltenstein & John Nau Executive Producer: Leslie DiLullo Executive Creative Director: Ryan Honey Executive Producer: Maurie Enochson Producer: Emily Rickard Production Coordinator: Kaitlyn Mahoney Associate Creative Director: Jenny Ko Design: Kenesha Sneed, Susan Yung, Gunnar Pettersson, Xoana Herrera CG Supervisor: Doug Wilkinson CG Team: Alex Dingfelder, John Niehuss Animation: Journey Moses, Nick Petley Final Mix: Therapy Studios Mixer: Jeff Fuller Producer: Christie Price

about the author

kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.

Comments (1)

  • Dabitch's picture

    What's the deal with the painful pedicure?

    Mar 18, 2014

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