A classic "attack ad" has just been released by the Trump campaign, using Hillary Clinton's own words against her. This move isn't all that unusual in a political ad standoff, they have simply taken the soundbite from Hillary Clinton's speech at a recent fundraiser and juxtaposed it with images from ... Oh... From the 2016 GOP Convention in Cleveland, Ohio. While that may look like they're preaching to the converted, they're showing the TV viewers the people who are already committed to Trump. People who look just like regular people, you, me, your neighbour, your grandmother. To end the images we also see Trump and Pence helping deliver food to those hit by the recent devastating flooding in Louisiana, what a deplorable thing to do. It remains to be seen if this tactic will work.

HILLARY CLINTON: “You could put half of Trump’s supporters into what I call the 'Basket of Deplorables. The racists, sexists, homophobic, xenophobic, Islamophobic, you name it."

“’Deplorable’ is a response to the incredibly offensive comments Hillary Clinton made last Friday in front of reporters and her wealthy donor friends, and serves as a call to action for the tens of millions of hard working Americans she viciously demonized - to stand united against the Clinton-led rigged Washington system. These highly offensive and divisive comments reveal the contempt and disgust for everyday Americans that Hillary Clinton has hoped to hide by avoiding the press and running the least-transparent campaign in modern political history.”

said Jason Miller, Senior Communications Advisor

Client: Trump Senior Communications Advisor: Jason Miller
Commercials: 
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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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