Like I've stated before, Obama may have won the Titanium Lion for his grassroots social media election strategy in 2009, but we've reached a whole other level of Twitter politics these days. Pepe the frog might decide the US election. In this election what happens on Twitter resonates far. Donald Trump tweeted out a sound-clip from Michael Moore's new film where Michael says "Trump's election will be the biggest F you ever recorded in human history." Michael is talking about disenfranchised voters in the US, of course, but Trump used words that were supposed to be against him as words of support for him. A phenomena in the Trump campaign is that unknown fans with lots of talent then create supportive videos for him, this team who call themselves "Studio Krank" expertly paired the VO with slow motion images and music that swells just so. It's simultaneously a satire of all previous political ads and propaganda, as well as a perfect piece of communication telling people to go out and cast an "F you" vote. Huffington Post calls Trump tweeting Moores words the "last gasp to win Liberal vote," and Michael Moore himself is trying to spin this as a positive promotion for his most recent film, “Michael Moore in TrumpLand.” The full quote from Michael Moore continues:

“And it will feel good. For a day. Maybe a week. Possibly a month. And then? Like the Brits, who wanted to send a message, so they voted to leave Europe. Only to find out, that if you voted to leave Europe, you actually have to leave Europe. And now they regret it.”

Source on the Brits regretting their vote, other than media pundits and a "hijacked" petition even the creator distanced himself from, please?

Hillary may have Joss Whedon on her side with "Save The Day", but the opposite sides responses are churned out just as fast if not faster, and the level of supportive creative work for either party in this election is relentless. Where were you when the meme wars began?

Studio Krank
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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (6)

  • kidsleepy's picture
    kidsleepy

    Is Michael Moore really that dumb to think Brexit meant the UK is leaving Europe, as opposed to the EU? Does he also not know the difference between Wikimedia and Wikileaks?

    Oct 28, 2016
  • Dabitch's picture
    Dabitch

    Oh you know how it is, tomato/tomahto - European Union/Europe - Scandinavia / Scandinavian Peninsula - Holland / The Netherlands. I'm used to American English being a bastardized version of English where pants means slacks. You don't even use "u" in colour. ;)

    The music REALLY makes this, it's expertly done. We have to give them points for that regardless of where we stand politically. We can still do that as ad-professionals, right?

    Oct 28, 2016
  • Mike's picture
    Mike (not verified)

    Pssst... A lot of people here in the USA pushed hard to make Brexit happen. And now many people who we helped in the U.K. are now helping us elect Donald. This global nightmare is about to be blown up.

    Oct 31, 2016
  • Joe Blow's picture
    Joe Blow (not verified)

    No, he's not that dumb.

    Oct 31, 2016
  • Joe Blow's picture
    Joe Blow (not verified)

    No, he's not that dumb.

    Oct 31, 2016
  • Dabitch's picture
    Dabitch

    @Joe Blow I'm not really sure what you're protesting, but honestly now, if Michael Moore meant "the European Union" he should have said "the EU" or "European Union", but instead he said "Europe" which does confuse things. At least for those of us who live in Europe, do not use the Euro, and voted against joining the EU many years ago right after we stopped calling it EG which stood for "Europeiska Gemenskapen." Terms means stuff, go figure.

    Nov 02, 2016

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