"I recently switched my mother in laws low tar cigarettes for medium tar cigarettes." says the Tobacco exec and notes that she smoked 40% more when she smoked low tar.
Client: Tobaccofdreedom.com
Ad agency: Crispin Porter & Bogusky
Creative Director turned CTO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen, Los Angeles and Stockholm.