Truth - "It must have been a typo" - (2008) :30 (USA)

dabitch's picture
Posted by dabitch on 25. February 2008 - 10:45

The American Legacy Foundation does this musical number for their Truth campaign.
agencies: Arnold Worldwide Boston & Crispin Porter+Bogusky Miami/Boulder

Pete Favat (Executive Creative Director)
Alex Bogusky (Executive Creative Director)
John Kearse (Creative Director)
Tiffany Kosel (Creative Director)
Tom Adams (Creative Director)
Andy Minisman (Art Director)
Paul Keister (Art Director)
Will Chambliss (Copywriter)
Pete Harvey (Copywriter)
Omid Farhang (Copywriter)
Bob Cianfrone (Copywriter)
Rob Kottkamp (Art Director)
Kristen Landgrebe (Art Director)
Carron Pedonti (Agency Producer)
Angela Narloch (Agency Producer)
Director : Tom Kuntz
Prod. Co. : MJZ, Los Angeles
Music: David Yazbek
Animation: Curious Pictures

Your rating: None Average: 3.9 (23 votes)
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Submitted by Wendall on 27. February 2008 - 13:48.
Wendall's picture

I'm pretty sure I've never seen an anti-smoking ad that did anything but make me want to buy some cigars. This one is no exception. Perhaps these ads are being secretly funded by tobacco companies?

Submitted by RLDavies on 28. February 2008 - 15:07.
RLDavies's picture

It feels several decades out of date.

Submitted by Wendall on 29. February 2008 - 2:53.
Wendall's picture

Well, the animation is certainly old-fashioned, but the general feeling of self-righteousness reminds me more of what they were doing in the mid-1990's.

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