The American Legacy Foundation does this musical number for their Truth campaign.
agencies: Arnold Worldwide Boston & Crispin Porter+Bogusky Miami/Boulder

Pete Favat (Executive Creative Director)
Alex Bogusky (Executive Creative Director)
John Kearse (Creative Director)
Tiffany Kosel (Creative Director)
Tom Adams (Creative Director)
Andy Minisman (Art Director)
Paul Keister (Art Director)
Will Chambliss (Copywriter)
Pete Harvey (Copywriter)
Omid Farhang (Copywriter)
Bob Cianfrone (Copywriter)
Rob Kottkamp (Art Director)
Kristen Landgrebe (Art Director)
Carron Pedonti (Agency Producer)
Angela Narloch (Agency Producer)
Director : Tom Kuntz
Prod. Co. : MJZ, Los Angeles
Music: David Yazbek
Animation: Curious Pictures


about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (4)

  • Wendall's picture

    I'm pretty sure I've never seen an anti-smoking ad that did anything but make me want to buy some cigars. This one is no exception. Perhaps these ads are being secretly funded by tobacco companies?

    Feb 27, 2008
  • RLDavies's picture

    It feels several decades out of date.

    Feb 28, 2008
  • Wendall's picture

    Well, the animation is certainly old-fashioned, but the general feeling of self-righteousness reminds me more of what they were doing in the mid-1990's.

    Feb 29, 2008
  • Cec's picture
    Cec (not verified)

    What is the original score of Typo song?

    Sep 01, 2015

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