Here's Mother New York’s first campaign for truTV. The campaign features two on-air spots, set to debut tonight. In this ad there is a very intentional homage to one of the first "virals" out there - we wrote about it here inspired by webmovies back in 2000, and still have a stamp-sized copy of the original parachuter film.

Agency: Mother Client: truTV Creative Director : Linus Karlsson & Paul Malmstrom Art Director : Eric Cosper Copywriter : Allon Tatarka Producer (creative): Veronica Beach Production Co.: Harvest Director: Baker Smith Dir of Photography: Bryan Newman Line Producer: Shelby Smith Editing Company: Spotwelders Editor: Dick Gordon Producer: Amanda Slammin/Tommy Murov Post-Production Co: Click 3x Visual EFX Co: John Budoin Music Co.: Human Composer: Human

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.