Here's Mother New York’s first campaign for truTV. The campaign features two on-air spots, set to debut tonight. In this ad there is a very intentional homage to one of the first "virals" out there - we wrote about it here inspired by webmovies back in 2000, and still have a stamp-sized copy of the original parachuter film.

Agency: Mother
Client: truTV
Creative Director : Linus Karlsson & Paul Malmstrom
Art Director : Eric Cosper
Copywriter : Allon Tatarka
Producer (creative): Veronica Beach
Production Co.: Harvest
Director: Baker Smith
Dir of Photography: Bryan Newman
Line Producer: Shelby Smith
Editing Company: Spotwelders
Editor: Dick Gordon
Producer: Amanda Slammin/Tommy Murov
Post-Production Co: Click 3x
Visual EFX Co: John Budoin
Music Co.: Human
Composer: Human


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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.