Yeah, I have a question. Is that "vortex" neck as stupid as this ad is? "Fully release the lager taste", you're just agitating the beer by a faster pour into a glass (which by the way, nobody uses), aren't you? Or is it to help chug beer faster? My bet is that this novelty bottle will vanish just like the "ice" beers of the 90s did before it.

Ad agency: Saatchi & Saatchi New Zealand Production : Waitemata Film Company Art Director : Brad Collett Copywriter : Slade Gill Agency Producer : Megan Robertson Group Account Director : Mark Cochrane Account Director : Ryan O'Donnell Director: Mike Oldershaw DoP : Crighton Bone Producer : Johnny Blick Post production : Mike Stephenson Editor : Sam Brunette Account manager : Alex Hamilton
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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (2)

  • fairuse's picture
    fairuse

    Why, why, and again why are beer commercials so brain dead stupid? Huh? Right, male - 16 drinking age to 30. To their credit all the stereotypical components are in the ad:

    1. Beer - cannot forget to show the product a few seconds.
    2. Target of ad - male, college age, standard no fashion clothing (selling beer not suits), goofy facial expressions.
    3. Authority, Science - female, attractive, undressing, getting soaked in water, tits & ass shots.

    Enough? Yes.
    .

    Jul 12, 2011
  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    Personally, I can't see why the "techical expert" turns in the opposite direction during her demonstration run.

    I don't see a right-left turn in the pipe that surrounds the factory ... nor in the bottle.

    Technical fault ....

    Clever ad. No desire to try the beer, though.

    Jul 31, 2011

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