"There are those of us who like to venture to the unexplored, those of us who go out there with a sense of wonder." Morgan Freeman & many more Morgan Freemans ride the Turkish Airlines to widen their world. It's a little strange, but then someone must have reasoned "you can't go wrong with Morgan Freeman." It must be fun being the ad agency in Istanbul who get to work on a Super Bowl spot.

Ad agency: M&C Saatchi, Istanbul

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.