They say the dog is man's best friend ... so what happens if you have a TV for a best friend instead? This sentimental ad won the Grand Prix in Cannes in 1989. It was a different game back then.
If winning the grand prix was historic the advertising message was no less a milestone as well. The ad's message was clear: it was not desirable that children spend so much time watching television . Yet the ad aired on Spanish TV, which promoted the sharing time with friends & family instead, and to watch less TV.
Toni Segarra, Maribel Muñoz, José María and Juan Mariano Lapeña Mancebo,
art direction was Melchor Palacios
producer, Luis Felipe Moreno
Account Director Mae White
Director, John Perkins