They say the dog is man's best friend ... so what happens if you have a TV for a best friend instead? This sentimental ad won the Grand Prix in Cannes in 1989. It was a different game back then.

If winning the grand prix was historic the advertising message was no less a milestone as well. The ad's message was clear: it was not desirable that children spend so much time watching television . Yet the ad aired on Spanish TV, which promoted the sharing time with friends & family instead, and to watch less TV.

See also : Contrapunto auctions off their 1989 Grand Prix Lion for charity, on Ebay

agency: Contrapunto Toni Segarra, Maribel Muñoz, José María and Juan Mariano Lapeña Mancebo, art direction was Melchor Palacios producer, Luis Felipe Moreno Account Director Mae White Director, John Perkins

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.