They're practically reading the strategists brief here: "Everything you wear says something about the kind of woman you are. That's why you wear Tweed" So mom with her pink suit and skirt can attend her elder daughters wedding and smell nice, all day. Her youngest even catches the flowers. Isn't that lovely?

Client: Tweed

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.