For the past three years, Twist Director/DP Rich Michell has enjoyed an ongoing collaboration with 3M, which is currently celebrating the 30th anniversary of its popular “Post-It” brand. Twist’s Michell has directed a series of commercials for 3M and ad agency Grey Advertising. A unique partnership, the Twist-3M collaboration has resulted in the production of 15 spots featuring many of the hugely popular 3M home and office products.

Director/DP Rich Michell has developed a highly stylized look over the past few years, featuring a very clean, minimal aesthetic. He has been able to bring this signature look to his work with clients such as 3M. With a background in fine arts that includes sculpture and photography, Michell has a fine-tuned eye towards composition. Also, as a Director/DP, Michell is used to shooting table-top, as well as performance.

Filtrete Client: 3M VP/Advertising, PR & Digital Marketing: Lynne Looney Advertising & Social Media Manager: Karen Suzukamo Global Brand and Communications Manager: M. Jeannine Curie Marketing Operations Manager, Home Environments: Dave Albers Brand Development Supervisor, Home Environments: Karen Chapley Marketing Manager, Home Environments: Gerald Szpotek Post It Super Sticky Client: 3M VP/Advertising, PR and Digital Marketing: Lynne Looney Advertising and Social Media Manager: Karen Suzukamo Communications Manager, Office Supplies Division: Michell Gebbie Marketing Communications, Office Supplies Division: Mindy Shea Marketing Associate, Office Supplies Division: Douglas Neal Advertising Agency: Grey Advertising Chief Creative officer: Tor Myhren VP/Creative Director: Jeff Wine VP/Associate Creative Director: Tony Lauricella Director of Production Broadcast: Bennett McCarroll VP/ Group Executive Producer: Jan Zislin Producer: Tricia Bowman Executive Vice President, Global Group Director: Ken Dowling Vice President, Account Director: Greg Rubenstein Account Executive: Theo Abel Account Executive: Lauren Gelfman Production Company: Twist/New York & Minneapolis Director/DP: Rich Michell President/Executive Producer: Jim Geib Executive Producer: Amyliz Pera Coordinator: Brian Morris Staff Reps: Kathryn Lotis, Rob Neill Editorial & Post Company: Subvoyant/New York Creative Director/Editor: Jason Cacioppo Producers: Adam Dugas, Viva Ruiz Lead VFX Artist: Todd Ruff Lead CG Artist: Ryo Suyama Sound Designer: Max Tannone (DI/Color Correct: Offhollywood) Music Company: Crescendo Audio Post Company: Audio Engine/New York Mixer: Carl Mendelbaum