Twist for Minnesota State Lottery - “Recharged,” “Express” - (2010) 1:07 (USA)


Twist for Minnesota State Lottery - “Recharged,” “Express” - (2010) 1:07 (USA)

Ad agency OLSON relied on the comedic talents of Twist Director Grady Cooper for a new ad campaign for Minnesota State Lottery. The two new spots feature Vikings fans desperately stranded before a game, when one scratch of their Minnesota Vikings Scratch Game turns them into NFL legend John Randle, who literally saves the day and gets them on their way: “It’s Game Time!”

For Twist Director Grady Cooper, this was the fourth project he has worked on with the creative team from OLSON. “I love working with them,” notes the Director, “because they are so collaborative. Particularly on this project, they were very open to the complete goofiness that ensued and really embraced a broad series of jokes. We also used some low-fi film techniques. The end result is very funny, and just pure silliness: Stupid comedy for smart people.”

In fact, Twist’s Cooper and Director of Photography Jeff Stonehouse shot the campaign with Canon’s new 5D camera, shooting all exteriors with existing light only. They juggled a Celebrity talent, a Vikings Fan Van, special effects, pyrotechnics, and a whole lot of purple velour! And enjoyed every step of the production.

In addition to these new spots for Minnesota State Lottery, Twist’s Grady Cooper has just wrapped a national advertising campaign for Capital One, due to air in September. A Director-Editor, Grady is about to embark on editing the next season of the FX series “The League” about Fantasy Football, directed by Jeff Schaffer, who has also directed episodes of “Curb Your Enthusiasm.” Grady recently directed and edited “The Last Comic Standing” with Craig Robinson of “The Office” and “Hot Tub Time Machine” fame.

Twist’s current directorial roster features the diverse talents of Grady Cooper, Matt Pittroff, Rich Michell, Chris Stocksmith and Marc André Debruyne. Recent Twist projects include work for McDonald’s, Union Bank, Burger King, Target, White Castle, 3M, Goodyear, Namco, (Wii), and Toro.

Client: Minnesota State Lottery
Spot Titles: “Recharged,” “Express”
Airdate: July 2010

Advertising Agency: OLSON/Minneapolis
Creative Directors: Bob Brihn, Eric Luoma
Copywriter: Noah Will
Art Director: Craig Ferrence
Producer: Amanda Revere

Production Company: Twist/New York & Minneapolis
Director: Grady Cooper
DP: Jeff Stonehouse
President/Executive Producer: Jim Geib
Executive Producer: Amyliz Pera
Line Producer: Bob Medcraft
Coordinator: Brian Morris
Staff Reps: Kathryn Lotis, Rob Neill

Editorial Company: Fischer Edit/Minneapolis
Editor: Brian Slater

Visual Effects Company: Fischer FX/Minneapolis
VFX Supervisor/Artist: Jake Parker

Postproduction Company: Pixel Farm/Minneapolis
Colorist: Oscar Oboza

Music/Sound Design/Audio Company: Modern Music/Minneapolis
Composer/Sound Designer/Mixer: Bryan Hanna


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