Twitter has released it's first ad, their growth so far was all thanks to PR and word of mouth. Earlier this month Twitter unveiled "Moments", a simplified way of browsing tweets around a certain topic that Twitter hopes will allow for Twitter's continued growth - or at least to stop the current stagnation. So "Moments" is the hero of this advert, showing how it can be used to follow a world series topid. The ad debts on air in the US tonight,in conjunction with the world series on sports broadcasts and channels. This is but the first of ads in a large scale campaign that aims to target people who have never used twitter before. Prepare for september, folks, these n00bs gonna be trolled.

Client: Twitter
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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.