This very first Twitter TV ad is all about selling the hashtag rather than Twitter itself which countless media-mentions has already told you exists. The new revamped hashtag pages are channels that collect all the properly branded tweets within a topic. hands up if anyone else here remembers AOL keywords? This feels much the same....

Discover the best Tweets, photos and perspectives from NASCAR drivers and their families, crews, commentators, celebrities and fans at http://twitter.com/#nascar

Client: Twitter Music: Tobacco – Constellation Dirtbike Head
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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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