File under: Ads that make me wanna skateboard. Wow, the entire city morphs into a playground for skateboarders in this directors cut from Jacksonkarinja of Rabbit. A well-chosen soundtrack makes it all extra groovy.

Client: Ubisoft Title: “Transformation” :120 Airdate: Currently online Location: Downtown and East Los Angeles Production Company: Rabbit, Bicoastal Director/DP: + jacksonkarinja Line Producer: Gian Colombo Exec. Producers: Douglas Howell, Joby Barnhart Advertising Agency: Cutwater, San Francisco Executive Creative Director: Chuck McBride Creative Director: Ali Grayeli Art Director: Marcus Cross Copywriter: Ray Connolly Agency Producer: Mai Huynh Director of Broadcast Content: Jennifer Golub Editorial Company: Arcade, Los Angeles Editor: Nathan Petty Asst. Editor: Aaron Owen Producer: Ali Reed VFX Company: Ring of Fire, Santa Monica Executive Producer: John Myers VFX Supervisor/Creative Director: Jerry Spivack VFX Producer: Casey Conroy Asst. VFX Producer: Candace Niikura Online Editors: Brian Shneider, Shelly Dutcher Flame Artists: Brian Shneider, Shelly Dutcher, Trent Shumway, Brian Petras, Tony Graf, Renee Tymn CG Artists: Andrew McMasters, Leigh Rens, Joe Langmuir Graphics: Justin Sucara, Marvin Chua Matchmoving: David Sudd, Paul Hopkins, PvP Digital Matte Painter: Ron Gress Colorists: Shelly Dutcher, Brian Shneider Music/Sound Design: Human, Worldwide Skaters: Matt Bennett, Greg Crain, Johnny Layton, Jordan Vititow, Derrick Wilson

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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