How are you supposed to drink the cheekily named Responsibly beer? Why, with Moderation of course. The new brand of crisps. Hell this campaign is so righteously funny they should just go ahead and do the spinoff now if they haven't already.

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Client: UBREW
Agency: McCann Milan and Craft London

Comments (1)

  • sport's picture

    This is one of those ideas that make me jealous that I didn't make it. Very funny.

    May 09, 2017

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kidsleepy CD copywriter with 18 years experience who has worked in many cities including New York, Atlanta, Montreal and currently Los Angeles. I snark because I care.