UGG® Australia (NASDAQGS: DECK) today unveiled its first broadcast commercial, part of an integrated multi-media marketing campaign to support its men's collection. Created by M&C Saatchi, Los Angeles, and featuring quarterback Tom Brady and music by Mos Def, the "Steps" spot will air nationally on Monday Night Football on ESPN on September 12 and is the lead component of a campaign that includes additional TV, online digital, national print and outdoor media and showcases the brand’s range of men’s footwear as well as select outerwear, apparel and accessories.

The spot originally began as an online video, which the client liked so much they decided to add broadcast media.

The spot was shot by Icelandic directing team the Snorri Brothers. Using their invention, The Snorri Cam - a camera that is attached to a weight belt and stabilized at the hips - they were able to capture one-of-a-kind imagery.

Agency: M&C Saatchi Los Angeles Creative Director: James Bray Copywriter: James Bray Art Director: Ron Tapia Planner: Jason Riley Account Handlers: Rachel Nairn, Group Account Director Christy Shannon-Hayes, Account Supervisor Heather Hoffman, Account Executive Photographer: Andrew Southern Production company Interrogate Producer Helen Hollien- Line Producer Jeff Miller- EP Jen Beitler- Head of Production Snorri Brothers- Directors Director/photographer Richard Henkels Editor and editing company Butcher Editorial Dan Henegar- Editor Keith Salmon- Editor Rob Van – Executive Producer Chrissy Hamilton- Producer Visual Effects: Smoke and Mirros Paul O’Beirne- Executive Producer Sean Broughton- VFX Supervisior Barbara Kontarovich- Producer Color: Company 3 Stephen Sonnenfeld- Colorist Mike Pethel- Colorist Audio post-production 740 Sound Scott Ganary- Executive Producer Eddie Kim- Sound Design Rommel Molina- Sound Design Robert Fiest- Mixer End tag Animation Laundrymat Michael Bennett- Executive Producer Brittany Geber- Producer
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