UGG® Australia (NASDAQGS: DECK) today unveiled its first broadcast commercial, part of an integrated multi-media marketing campaign to support its men's collection. Created by M&C Saatchi, Los Angeles, and featuring quarterback Tom Brady and music by Mos Def, the "Steps" spot will air nationally on Monday Night Football on ESPN on September 12 and is the lead component of a campaign that includes additional TV, online digital, national print and outdoor media and showcases the brand’s range of men’s footwear as well as select outerwear, apparel and accessories.
The spot originally began as an online video, which the client liked so much they decided to add broadcast media.
The spot was shot by Icelandic directing team the Snorri Brothers. Using their invention, The Snorri Cam - a camera that is attached to a weight belt and stabilized at the hips - they were able to capture one-of-a-kind imagery.