UGG - Steps - (2011) :30 (USA)


UGG - Steps - (2011) :30 (USA)

UGG® Australia (NASDAQGS: DECK) today unveiled its first broadcast commercial, part of an integrated multi-media marketing campaign to support its men's collection. Created by M&C Saatchi, Los Angeles, and featuring quarterback Tom Brady and music by Mos Def, the "Steps" spot will air nationally on Monday Night Football on ESPN on September 12 and is the lead component of a campaign that includes additional TV, online digital, national print and outdoor media and showcases the brand’s range of men’s footwear as well as select outerwear, apparel and accessories.

The spot originally began as an online video, which the client liked so much they decided to add broadcast media.

The spot was shot by Icelandic directing team the Snorri Brothers. Using their invention, The Snorri Cam - a camera that is attached to a weight belt and stabilized at the hips - they were able to capture one-of-a-kind imagery.

Agency: M&C Saatchi Los Angeles
Creative Director: James Bray
Copywriter: James Bray
Art Director: Ron Tapia
Planner: Jason Riley
Account Handlers: Rachel Nairn, Group Account Director
Christy Shannon-Hayes, Account Supervisor
Heather Hoffman, Account Executive
Photographer: Andrew Southern
Production company
Helen Hollien- Line Producer
Jeff Miller- EP
Jen Beitler- Head of Production
Snorri Brothers- Directors

Richard Henkels

Editor and editing company
Butcher Editorial
Dan Henegar- Editor
Keith Salmon- Editor
Rob Van – Executive Producer
Chrissy Hamilton- Producer

Visual Effects:
Smoke and Mirros
Paul O’Beirne- Executive Producer
Sean Broughton- VFX Supervisior
Barbara Kontarovich- Producer

Company 3
Stephen Sonnenfeld- Colorist
Mike Pethel- Colorist

Audio post-production
740 Sound
Scott Ganary- Executive Producer
Eddie Kim- Sound Design
Rommel Molina- Sound Design
Robert Fiest- Mixer

End tag Animation
Michael Bennett- Executive Producer
Brittany Geber- Producer


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