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Y&R Prague creates watermark recruitment campaign for art directors

Really neat recruitment idea that makes use of art director behavior. Y&R Prague went and partnered with stock photo site Dreamstime and turned their watermarks into a recruitment ad. Brilliant contextual advertising.

Commercials: 
 

Chloë Sevigny Kiehl's Zoolander Collection (2016) :60 (USA)

Chloë Sevigny Kiehl's Zoolander Collection (2016) :60 (USA)

Chloë Sevigny's younger, cooler self thanks the Zoolander center for people who don't age good, for helping her become the coolest girl in the world. Again.

 

Giuliana Rancic Kiehl's Zoolander Collection (2016) :60 (USA)

Giuliana Rancic Kiehl's Zoolander Collection (2016) :60 (USA)

So far, this is my favourite in all of the Zoolander ads, Little Giuliana has a fit: "I came to you guys for some eye cream, and you turned me into a *bleeping* eight year old. That's what's wrong, Tim. It's not okay. I mean, seriously, I'm three feet tall"

 

Hannah Davis Kiehl's Zoolander Collection (2016) :60 (USA)

Hannah Davis Kiehl's Zoolander Collection (2016) :60 (USA)

Hot dang, little Hannah is not only cute as a button she actually looks like Hannah quite a bit too. So, little Hanna visited the Zoolander center for people who don't age good, and now she can restart her tennis career. Point Hannah!

 

Martha Stewart Kiehl's Zoolander Collection (2016) :90 (USA)

Martha Stewart Kiehl's Zoolander Collection (2016) :90 (USA)

Here's Martha Stewart after visiting the Zoolander center for people who don't age good. "Just look at what ageing did to me.

 

Alec Baldwin Kiehl's Zoolander Collection - (2016) :90 (USA)

Alec Baldwin Kiehl's Zoolander Collection - (2016) :90 (USA)

"Hi, I'm Bobo" says the rose cheeked young man wearing a suit with Alec Baldwin's voice. He likes the color blue and rainbow sprinkles. Bobo has abandonedhis Alec, you see, via the Derek Zoolander center for people who don't age good, and Kiehl's.

 

Geometry Global "Paris Résonne" (2016) 1:08 (France)

Geometry Global "Paris Résonne" (2016) 1:08 (France)

Geometry Global set out to warm the hearts of Parisians still reeling from the terrorist attacks. So they brought them music by harmonizing railings throughout the city so people could play Jingle Bells and La Marseillaise.

 

Petronas - Rubber Boy / Chinese new year (2016) 4:45 (Malaysia)

Petronas - Rubber Boy / Chinese new year (2016) 4:45 (Malaysia)

Grab a kleenex, it's time for a Chinese New Year ad, which much like Christmas ads in the UK can get pretty emotional. This ad tells the story of Ah Hock and his mother, who works on a rubber plantation to support the family.

 

We are #WomenNotObjects - (2016) 2:21 (USA)

We are #WomenNotObjects - (2016) 2:21 (USA)

Badger and Winters self-promotional piece that promotes an idea of not using women as objects more than them.

 

Silent Night App (2015) 1:40 (Spain)

Silent Night App (2015) 1:40 (Spain)

Do you hate politics and having serious discussions, debates and arguments? Do you need a safe space and a placemat you can color with crayons? Are you tired of micro-aggressions? Tired of having to talk to anyone who doesn't share your narrow world view?

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