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Wunderman Creative Director creates baby case study to announce paternity leave

As a Creative Director, taking even a day off seems like it's impossible as you'd be asked for input on things, emailed, called up and texted either way. So what do you do when you need to be out of the office for a month? Well, since it's the Creative Director of Wunderman Portugal, Luís Coelho paternity leave, he had a creative solution to explaining his absence.

Commercials: 
 

Fetch "Tintern" the Tinder Intern job ad (2016) :30 (USA)

Fetch "Tintern" the Tinder Intern job ad (2016) :30 (USA)

Mobile and social company Fetch created a Tinder app to find the "right," intern which I guess means someone who is horny and looking to hook up as well as someone who knows their social.

 

Mother NY puts their mothers on billboards for mothers day.

“Be the sort of individual your courting profile guarantees”,“Tell your therapist nice things about me” and “Follow your dreams, just not the kind you had in puberty” are but a few of quirky mother pearls of wisdom plastered on street posters and billboards around NYC now, leading up to Mother's day.

Commercials: 
 

lg2 - Your dollar goes 35% further in Canada (2016)

lg2 - Your dollar goes 35% further in Canada (2016)

Canadian ad agency lg2 want US clients to consider looking north to get more advertising bang for their buck. An extra 35% more bang for their buck.

 

National Geographic creates confused "faceswap" campaign.

From Y&R São Paulo we get this totally visually driven idea for national Geographic - and forgive me but my immediate thought was "Did National Geographic really approve this?"

Commercials: 
 

Teleflora - #OneToughMother - (2016) 2:00 (USA)

Teleflora - #OneToughMother  - (2016) 2:00 (USA)

In 1970 Vince Lombardi, legendary football player, coach and executive, held a speech about "What It Takes to be Number One". That speech is the backdrop to the one million and one things mothers do for their children. They find them to console them after a fight.

 

War Child - Mother’s Day Sacrifice (2016) :60 (Canada)

War Child - Mother’s Day Sacrifice (2016) :60 (Canada)

"Moms" the ad begins "they sacrifice so much for their kids..." and then we see some hilarious truths about sleep, time.... personal space and personal needs. Very funny.

 

Posterscope Brasil presents: The Mosquito Killer Billboard (2016)

Posterscope Brasil presents: The Mosquito Killer Billboard (2016)

A billboard isn't just a billboard any more.

 

Refugees Welcome: "Search Racism. Find truth." (2016) case study (Germany)

Refugees Welcome: "Search Racism. Find truth."  (2016) case study (Germany)

FCB Zurich partnered with the organisation Refugees Welcome to create “Search racism. Find truth.” youtube pre-roll campaign.

 

HORNBACH - You're alive. Do you remember the feeling? (2016) :60 (Germany)

HORNBACH - You're alive. Do you remember the feeling? (2016) :60 (Germany)

In German the line is: Du lebst. Erinnerst Du Dich? , and this ad is currently on air all over northern Europe and Germany where Hornbach have their stores. It's fantastic, watching this greying, pudgy, totally naked man roll and slide down everything here.

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