In Russia, people with Down Syndrome are rejected. People believe they are unable to work, so in the entire country only four people with Down Syndrome are employed. Pedigree wanted to change that and change perceptions of people with Down Syndrome.
As a Creative Director, taking even a day off seems like it's impossible as you'd be asked for input on things, emailed, called up and texted either way. So what do you do when you need to be out of the office for a month? Well, since it's the Creative Director of Wunderman Portugal, Luís Coelho paternity leave, he had a creative solution to explaining his absence.
“Be the sort of individual your courting profile guarantees”,“Tell your therapist nice things about me” and “Follow your dreams, just not the kind you had in puberty” are but a few of quirky mother pearls of wisdom plastered on street posters and billboards around NYC now, leading up to Mother's day.
In 1970 Vince Lombardi, legendary football player, coach and executive, held a speech about "What It Takes to be Number One". That speech is the backdrop to the one million and one things mothers do for their children. They find them to console them after a fight.