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Adland in Amsterdam Eurobest 2009: Gustav Martner and Gustav von Sydow 7:23

Adland in Amsterdam Eurobest 2009: Gustav Martner and Gustav von Sydow 7:23

Gustav von Sydow is Founder and CEO of Burt, a company that creates software for creative agencies.

Gustav Martner is the Sweden-based Executive Creative Director at Crispin Porter + Bogusky Europe. Leading up to this role, he was co-founder of Daddy, the renowned web agency that was acquired by CP+B earlier this year.

They had just held the seminar Remix: What Advertising Can Learn From The New Pop Culture at Eurobest 2009.

The great ad man Howard Gossage once said: "The real fact of the matter is that nobody reads ads. People read what interests them. Sometimes it's an ad."
How would that translate into the world of advertising today?

 

Adland in Amsterdam Eurobest 2009 - Paul Lavoie Interview

Adland in Amsterdam Eurobest 2009 - Paul Lavoie Interview

Paul's lecture at the Eurobest 2009 was called : Creative Problem Solving an was aired lived here

In 1992, Paul Lavoie co-founded TAXI with partner Jane Hope, successfully combining the disciplines of advertising and design. After 15 years, with six offices in Canada and the US and an expanded product offering, TAXI remains independent and committed to its original vision. TAXI has been recognised in the industry for its fresh, unconventional approach, creating consistently strong brands for companies such as BMW MINI, Nike, WestJet, Blue Shield of California, Viagra and TELUS.

 

The Wilde Ones - preview - (2009) - (USA)

The Wilde Ones - preview - (2009) - (USA)

Thirty-five years ago, Richard Wilde launched the BFA Advertising and Graphic Design Department at the School of Visual Arts in New York. Today, he still is still chair running the program with enthusiasm and unparalleled leadership, recruiting the top industry talent as instructors to maintain the college's reputation as one of the best of its kind. He is nothing less than a living icon in the world of graphic design and advertising. So when Director Benita Raphan (SVA alumna) approached SUSPECT CD Hoon Chong (also SVA alumunus), to handle the open for, "The Wilde Ones", a documentary tribute for Wilde's 40-year anniversary at the school, he readily accepted. Raphan quickly expanded the offer to include all post and effects for the film.

 

Tetra Pak - Raw Materials - (2009) :30 (Germany)

Tetra Pak -  Raw Materials - (2009) :30 (Germany)

Lovingly hand-crafted sets merge flawlessly with lifelike CG in Tetra Pak's latest spot, directed by Bent Image Lab's Rob Shaw in collaboration with the Philipp und Keuntje agency of Hamburg. The playful :30 animation showcases Bent's ability to handle challenging projects with multiple angles - in this case developing an approachable spokes-character to deliver a serious environmental message and designing detailed, super-productive landscapes to create a humorous overtone.

Raw Materials stars Bob, goodhearted CG rabbit and expert on renewable resources. He discusses the benefits of Tetra Pak's use of paper over plastic in its innovative food packaging as he travels through three landscapes. During his journey, Bob compares paper's sustainable source (trees) to the merits of grain and wool. He earnestly seeks to communicate the virtues of well-managed resources but has to contend his extremely abundant environment, which seems to have a mind of its own.

 

Toshiba - The Making of Space Chair - (2009) 3:34 (UK)

 

Simon Faithfull - Escape Vehicle number 6 - (2004) :60 (UK)

Simon Faithfull - Escape Vehicle number 6 - (2004) :60 (UK)
Simon Faithfulls Escape Vehicle no.6 started as a live event commissioned by The Arts Catalyst for its 2004 Artists Airshow. The live audience witnessed the launching of a weather balloon with a domestic chair dangling in space beneath it.
 

Playboy - Interviews - (2009) print Brazil

Neogama/BBH play on the idea that people do read playboy for the interviews (or articles) - by showing the interviews as the classic Playboy foldout.

I'd actually like to see this happen in the real magazine, if only to watch peoples faces when they fold it out.

Commercials: 
 

Eichborn - Banners on flies (for real) - ambient, Germany

Eichborn - Banners on flies (for real) - ambient, Germany

Jung von Matt just invented flyvertising. At the recent Frankfurt book convention they attached banners to 200 flies and set them loose to do their jobs as miniature sky ads around the convention center. In German, it's called a Fliegenbanner. Fliegenbanner, what a silly word.

No flies were harmed during this stunt. But a lot of people laughed.

 

The Economist - Plugs , billboard

Don't you just love a campaign that is so graphically stylistic you know who the sender is before your brain has worked out the image riddle? Image of different plugs worldwide, sender is the multi-plug. In conclusion, get plugged in.

Commercials: 
 

DAB - Lidt mere af det hele - (2009) :60 (Denmark)

DAB - Lidt mere af det hele - (2009) :60 (Denmark)

The tagline "Lidt mere af det hele" means "a little more of everything"

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