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.commercials - other/misc. (ads)

This work is worse than a waste of time. It's damaging to both the client and us
This work is a waste of time. People will activly avoid it. You have wasted both
Both the idea and the execution are ordinary. The customer will tune out before
This is soundly executed but bland. People have seen it before and will get to t
The idea is told in an interesting way or is well executed. People will give you
This work will get noticed. People will feel rewarded having spent time with it.
This is innovative work and the best example of this category in this network. I
This is the best work in this category in the world. It leads the market and peo
This competes with the best ideas in the world. People are talking about it in t
This sets a new standard in the world of communications. It is an enterily new i
Diesel campaign 2001
 

J Walter Thompson booklet promoting their "switch" to JWT

If you thought it was a bit odd last week when J walter Thompson announced it was being "globally rebranded" to JWT, as most people call it "JWT" anyway, you haven't seen nothing yet.
To remind everyone what their "new" name is JWT London created a huge promo book with the strange title "Hold My Skateboard While I Kiss Your Girlfriend". The interesting stuff is at the end of the book where Jean-Pierre Khazen, the photographer who likes masks and did the did the strange "save yourself" Diesel ad campaign of 2001, has a bunch of photographs coupled with a rating system for exactly how bad - or great - your idea is.

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Tanning taxis promote Nivea self-tanning in germany

Via TBWA blog Portugal we find this brilliant piece of visual interrrupt going on down in Germany.
The normally beige and boring taxis have been re-painted with a tan to promote Niveas self-tanning spray. Clever idea from TBWA germany.

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Thinking inside the box - 3M ads fill posters with real money.

3M recently completed an amazing poster-stunt in Vancouver, Canada. They prepped a bus shelter ad with a 3M product called Scotchshield, a see-through film that you can apply to glass which makes it near bulletproof, and filled the postersite with lots of play money, and 500 real Canadian dollars for good measure.
After that they could just sit back and watch the mayhem.....

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Nipple billboards erected in unusual places, introducing the ballboard

An unusual advertising spot for a local piercing shop in Rotterdam - the board behind the basket and the basket itself! Yes, it's the new ballboard.
These new baskets we're placed smack dab between a high-school and a mosque in the last week of 2004, the hoop has been replaced by a larger than life nipple close-up and piercing ring instead... Naturally locals began complaining immediately, attracting the local and national press attention as they covered it and soon the basket had to be removed. More bang for the buck as they say, a single clever basket-billboard bought more press attention than the new piercing shop Queen of rings could have imagined.

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Lay's - Fence / MC Hammer - (2005) 0:30 (USA)

Lay's - Fence / MC Hammer - (2005) 0:30 (USA)

Second Quarter

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Going retro?

Only two or three pages away from each other, I found these ads in the same magazine. Could it be a return to the "old skool" style of illustration? Or maybe vintage is just the feel these two brands were going for.

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In the interest of copyright - Duke law film competition

Copyright has nearly become the boogyman, in the interest of finding what gives, and what just is, Duke university actually had a little competition demonstrating some of the tensions between art and intellectual property law in the form of asking students to make create short films, doing just that. "contest(ants.. are) asked entrants to create short films demonstrating some of the tensions between art and intellectual property law"

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Merry Yule all, I can throw a ball seven feet!

As you probably know I'm one of those seven feet tall blond chicks from the northern land*. Or, not. Hehe. (I tried! I fulfill the whole northern scandi exotic thing, I'm just not very tall....Drats. That joke was better with fewer words..)

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Holiday ads in full swing

This time of year it's not surprising to be bombarded by ads. But it seems that the magazines are heavier than usual this year. Full of stuff to buy and ideas to show your loved ones how much you care. But there's also a lot of different ads this year in terms of how they use the media.

Check it out...read on.

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The perfect advertising medium - homeless peoples coats.

Ben & Jerry's have together with a bunch of nuns thought up an idea that clothes the Dutch homeless in warmer winter gear, while advertising ice-cream.

If that isn't enough of a paradox for you, consider this - we ignore ads, we ignore homeless. A match made in heaven is to advertise on the backs of homeless! ;)

Actually it seems to be the brainchild of the nuns who run a charity in the Amsterdam city centre, they have offered to put stickers on the backs of homeless peoples coats as thanks for Ben & Jerry's donation to their cause.
Read more at the Guardian: Ice cream helps keep homeless warm

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