You can't be a major adsite without your own ad campaign, now can you? The people behind AdOfDaMont.com site are adgrunts like you and me, so they took this opportunity to make fun of those 'local clients' so often seen in major award books. Ten points for the animated face of the adgrunt-model.
See bigger images inside. In fact so big they break the current layout, but I just don't care right now, so there.