The owner of the Standard was familiar with Marco Brambilla's from a show in New York. He commissioned a video piece to be featured as a permanent installation at the new Standard hotel in New York - in the elevator.
Spil Creative, the NY based boutique branding studio has created this campaign for Blend Images that "deals with re-thinking the labels we place on people and culture".
”We are very excited about the changes to our branding and our campaign,” said Sarah Fix, Creative
Director at Blend Images. “Our new logo, website, and our brand identity is bold -- stylistically conveying
commercial polish with an editorial edge. Our new ads are provocative – challenging stereotypes
There are no boring clients, only boring ideas. When Bark Copenhagen had to come up with a campaign for something as drab as Substral Fertilizer, the idea grew to big to be tagged simply "press & poster" even though it is a regular adshel. Check it out inside. (Quicktime movie)
Short rationale: Creative thinkers such as Stefan Sagmeister, Paula Scher and Milton Glaser teach classes at the School of Visual Arts.
This campaign reflects that tradition by encouraging people everywhere to "Think" while also giving them a place to write down their thoughts..
Ah, neat, KNARF New York has made lined papers out of our beloved idea-receiving objects at hand everywhere, like the good old napkin, toilet paper rolls (yes, using toilet paper as ad media just like crumpler did in October last year I predict coupons on TP by 2010), even sugar packets and tray liners. Nice idea, nice looking execution and thanks for all that lined paper I totally need. Check out the other executions and credits inside.