Tool Director Jason Zada teams with Under Armour on “Congratulations, It’s Cold,” an invigorating live-action :30. In the spot, Zada trains his lens on athletes in a variety of sports settings, capturing the performance power of Under Armour’s cold-weather gear.

Client: Under Armour and Dick’s Sporting Goods Spot: “Congratulations, It’s Cold” Air Date: November 2012 Agency: Tight Shirt Productions SVP Creative: Steve Battista Director Creative Operations: Eric Clemmer Creative Director: Brian Boring Art Director: Sean Flanagan Producer: Steve Nardone Associate Producer: Erinn Popp Production Company: Tool Director: Jason Zada Executive Producers: Brian Latt, Dustin Callif, Oliver Fuselier