Trivia: First time advertising in Super Bowl, Under Armour pulled out all the stops and created an entire city in CGI, 46 graphics designers working at once to finish CGI for spot. Credits inside.
Athlete credit: segmented by sport. Winter/Outdoor Football Kimmie Meissner Eric Ogbogu Dash Longe Vernon Davis Jen Hudak Ray Lewis Lindsay Jacobellis Bob Sanders Patrick Kerney Running Eric Weddle Chris McCormack Brandon Jacobs Tom Zbikowski Tennis Todd Oudsema Baseball Alfonso Soriano Golf Garrett Atkins Hunter Mahan Jeff Samardzija Josh Vitters Soccer Billy Rowell Casey Zimny Michael Burgess Chris Marrero NASCAR Softball Carl Edwards Cat Osterman Lovie Jung Caitlin Lowe Creative credit: Spot created in-house by Under Armour. Producers: Ross Jones, Rip Lambert VP of Brand: Steve Battista Sr. Creative Director: Marcus Stephens Sr. Manager, Art Director: Nate Shriver Art Director - New Media: Brian Boring Art Director: Eric Clemmer Production Co: Backyard Productions Director: Ericson Core Executive Producer/Partner: Blair Stribley Executive Producer/Head of Production: Peter Steinzeig Producer: Karen Chen Director of Photography: Ericson Core Visual EFX: Asylum Editorial: Beast Editor: Igor Kovalik Sound Designer: Rob Sephton Music: Machine Head