Under Armour - The Future is ours - (2008) :60 (USA)

Aired pregame.
Trivia: First time advertising in Super Bowl, Under Armour pulled out all the stops and created an entire city in CGI, 46 graphics designers working at once to finish CGI for spot. Credits inside.

Athlete credit: segmented by sport.

Winter/Outdoor Football

Kimmie Meissner Eric Ogbogu

Dash Longe Vernon Davis

Jen Hudak Ray Lewis

Lindsay Jacobellis Bob Sanders

Patrick Kerney

Running Eric Weddle

Chris McCormack Brandon Jacobs

Tom Zbikowski

Tennis

Todd Oudsema Baseball

Alfonso Soriano

Golf Garrett Atkins

Hunter Mahan Jeff Samardzija

Josh Vitters

Soccer Billy Rowell

Casey Zimny Michael Burgess

Chris Marrero

NASCAR Softball

Carl Edwards Cat Osterman

Lovie Jung

Caitlin Lowe

Creative credit: Spot created in-house by Under Armour.
Producers: Ross Jones, Rip Lambert
VP of Brand: Steve Battista
Sr. Creative Director: Marcus Stephens
Sr. Manager, Art Director: Nate Shriver
Art Director - New Media: Brian Boring
Art Director: Eric Clemmer
Production Co: Backyard Productions
Director: Ericson Core
Executive Producer/Partner: Blair Stribley
Executive Producer/Head of Production: Peter Steinzeig
Producer: Karen Chen
Director of Photography: Ericson Core
Visual EFX: Asylum
Editorial: Beast
Editor: Igor Kovalik
Sound Designer: Rob Sephton
Music: Machine Head

Your rating: None Average: 3.3 (27 votes)
Buffer



Submitted by Plywood on 4. February 2008 - 3:28.
Plywood's picture

Did they thaw out a client from the 90's to approve this?

And then hire a creative team from the 80's?

Ahhhh - I get it - they did it in house. That explains everything.

Submitted by dabitch on 4. February 2008 - 3:36.
dabitch's picture

Don't forget to rate stuff, you'll affect which order the Superbowl pages serve the ads!

Submitted by James_Trickery on 4. February 2008 - 4:43.
James_Trickery's picture

It's "1984" without Ridley.

Submitted by tod.brody on 4. February 2008 - 7:46.
tod.brody's picture

I can't tell what they're selling!

Submitted by aby90 on 6. February 2008 - 23:49.
aby90's picture

Vague!

Submitted by aby90 on 6. February 2008 - 23:50.
aby90's picture

If you don't know what the product is already

Submitted by squapadulie on 18. July 2008 - 0:23.
squapadulie's picture

Are we able to purchase/download these ads?

Submitted by dabitch on 18. July 2008 - 6:52.
dabitch's picture

Yes (to yeah, they'll download) - Frequently Asked Questions answers all sorts of Q's on how to upgrade and explains how to download (with QT pro, a download button appears as you watch the ad and you just click it to save the ad to your desktop).

Post new comment

The content of this field is kept private and will not be shown publicly.
CAPTCHA
Yo, are you real or just a figment of spamination?

Adland.tv

Member login

Request new password