The team behind this were probably thanking their lucky stars of Sunday as this ad aired right after the super bowl. So perfectly timed at the end of a legendary game it makes the commercial even funnier. The accents and attitudes of each person here who speaks of Tom Brady is hilariously Bostonian. Thanks to the timing the humor here went up to 11.

Client: Under Armour Agency: Droga5 New York Director: Brian Lannin
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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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