Unicef Sweden want all you slacktivists to stop clicking "like" and start donating money again. The tool chosen to shame the slactivists is their own favorite language, sarcasm. Two young boys in a terrible looking third world home say they feel a lot of hope, to not worry about becoming sick, because Unicef Sweden may get 200,000 likes on facebook soon and then everything will be OK. Ouch, it burns.

UNICEF Sweden
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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.