This anti smoking PSA is delivered via stop motion animated cigarettes. Because cigarettes kill more than war!

Agency : F/Nazca Saatchi & Saatchi, Brazil Fabio Fernandes (Executive Creative Director) Eduardo Lima (Executive Creative Director) Airton Carmignani (Art Director) Eduardo Lima (Copywriter) Ricardo Jones (Copywriter)
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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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