If you like summer and wine coolers then you'll like Union Wine Company's new social campaign. Playing off the unique block type of their Underwood block logo they replaced it by a word or phrase that captures the the brand’s laid back unpretentious “Pinkies Down” mantra and the spirit of summer. Oh Hell Yes. The Reward. Happy Hour. And for their new Riesling .Summer Win.

Client: Union WIne Company
Agency: Swift

about the author

kidsleepy CD copywriter with 18 years experience who has worked in many cities including New York, Atlanta, Montreal and currently Los Angeles. I snark because I care.

Leave a comment