Renowned fashion and beauty director Rebecca Blake, of Rebecca Blake Films A STORY Company, has directed a new campaign for Japanese fashion retailer Uniqlo launching its innovative UV Cut collection. Conceived by Dentsu, Tokyo, the spot features Japanese model and actress Kiko Mizuhara (Norwegian Wood) who is shown wearing the young, fashionable clothing, which filters UV rays, in a stylized contemporary home overlooking a pristine ocean under a sunny sky.
The spot was shot on 35mm film and is notable for Blake’s innovative use of lighting and graphic design. Interior sequences employ a striking, angular pattern of light and shadow offering a subtle contrast to the geometry of the room. The effect was produced with a specially-designed lighting rig by cinematographer Deke Donelian.
Title: UV Cut
Agency: Dentsu, Tokyo.
Production: Rebecca Blake Films, A STORY Company, New York. (800) 642-3173. Rebecca Blake, director; Deke Donelian, director of photography; Mark Androw and Cliff Grant, executive producers.
Post: Light of Day, New York. Colin Stackpole, creative director/Flame artist; Amy Taylor, producer.
Music: Big Foote, NY. Exec Producer, Paul Seymour.