United Church of Christ "Ejector Pew" viral commercial


United Church of Christ "Ejector Pew" viral commercial

The United Church of Christ commercial created by ad agency Gotham is here. Last year if you recall, the U.C.C. did an ad with bouncers rejecting church-goers as if it was some hip nightclub - discussed here. This year they've gotten "Ejector Pews."

The New York Times Turning to Mammon to Spread the Gospel by Stuart Elliot also informs that:

Computer users will be able to watch the new spot on two church Web sites, stillspeaking.com and rejectionhurts.com; the home page of the latter invites visitors to "share their personal stories of how they felt unwanted or alienated by organized religion."

The commercial is available for download in flash 8, windows media and quicktime at http://3x3m.com/files/rejected/

UCC - tagline "rejected by religion"

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According to here, all four major US networks have refused to air the ad, just like last time, claiming it has to do with policies regarding controversial or religious advertising.

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