New York-based strategic communications agency SS+K developed a PSA featuring recently appointed UN Messenger of Peace George Clooney. The spot highlights what the true definition of building and maintaining peace—as exercised daily by UN Peacekeepers—means in today’s world.
The spot is being distributed primarily online via social media outlets such as YouTube, Facebook and others.

Agency: SS+K Creative Director: Marty Cooke Writer: Joe Sayaman Art Director: Gerardo Blumenkrantz Agency Production Service: Bullet Agency Producer: Oscar Thomas & Vanessa Butcher Animation Studio: Nexus Productions Director & Designer: Johnny Kelly Executive Producers: Chris O'Reilly & Charlotte Bavasso Head of Production: Julia Parfitt Producer: Christine Ponzevera Production Manager: Jo Bierton Head of 2D and Compositing: Fletcher Moules Live Action Production Company: Planet Dog Live Action Producer: Alex Carone Editorial Company: The NOW Corporation Editor: Jesse Reisner Executive Editorial Producer: Nancy Finn Assistant Editor: Tripp McCarty Sound Design & Mixing: Nylon Studios Sound Desiger & Mixer: Dave Robertson Music Licensing: Beta Petrol Music Supervisor: Nathan Ehrenfeld & Bryan Ray Turcotte Band: Caribou Music Track: Crayon Label: Domino Records Agency: SS+K Client: United Nations Peacekeepers Campaign Breaks: May 29, 2008 Name of Spot: Peace is Not Tagline: Peace, like war, must be waged. Where Airing: Global online Target Audience: Gen Y

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.