The United Way in partnership with Ad Council and the NFL are working hard to reduce the onslaught of childhood obesity. This spot features Seattle Seahawk Russell Wilson, giving the kids some charming moral support.

Client: United Way Agency: Ad Council/McCann Erickson NY/NFL

about the author

kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.

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