United Way, in collaboration with the Ad Council, and McCann and NFL have launched a new campaign touting the benefits of the United Way. The spot features Russell Wilson, who seems to be in every third spot these days.
The spot features kids singing and dancing to Alice Cooper's "School's out." At the end Russell Wilson tells us high school graduation in underprivileged communities is up 18%.
The spot does the job of supporting the United Way and the NFL's role within it, but it is a bit anodyne.