Oh yay, another Dumb Husband spot. They resonate with me almost as much as the Dumb Dad spot. Men, what are you going to do with them. Even though they're grown ups who worked their asses off to help pay for that suburban home with swimming pool, at the end of the day they're still just dumb kids doing dumb things, amirite? All their wives can do is put up wth their stupidity and keep the local ER on speed dial. I will never understand why brands think it's a good idea to alienate half their audience by making fun of them, especially with gender stereotypes no less, but go ahead and add UnitedHealthcare to that pile of brands who don't realize it's 2016.

Client: United Healthcare Agency: Leo Burnett

about the author

kidsleepy CD copywriter with 18 years experience who has worked in many cities including New York, Atlanta, Montreal and currently Los Angeles. I snark because I care.

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