People want the weirdest things. Like "being pampered by natives". Native Floridians....? Ah.. I see. This is how we position Universal Orlando, it's a vacation away from the ordinary.

Client: Universal Orlando

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.