By now you've heard that R.E.M have retired and cringed at the countless "It's the end of R.E.M. as we know it" puns about the band disbanding. Before they retired, they sold out, but only once - and this is the only ad with an R.E.M soundtrack in it.

It's Bulldog Collective that managed to convince R.E.M. to allow the song Oh my Heart in an ad for University of Georgia in Athens. All four band members attended this university and found the film idea fitting for their song.

UGA agency: Bulldog Collective

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.