University of Phoenix "Hoops" (2014) 1:00 (USA)


University of Phoenix "Hoops" (2014) 1:00 (USA)

Wow, I didn't realize University of Phoenix had so much merch. Red socks? Coffee cups? They should have branded the basketball, too. Anyway this spot tells you that the University of Phoenix prepares you for a good job.

Client: University of Phoenix
Agency: Arnold Worldwide
Executive Creative Directors: Wade Devers and Pete Johnson
Group Creative Directors: Jose Luis Martinez & David Register
ACD/Art Director: Sara Goldsmith
Copywriter: Melanie Simonich
Producer: William Near
Assistant Producer: Lauren Landry
Business Affairs: Kim Stevens
Planner: Karin Wood
Marketing: Jon Hedlund, Matt Allen and Maura Mattoon
Production Company: Anonymous Content
Director: Christian Bevilacqua
Production Company Sr. Executive Producer: Jeff Baron
Production Company Line Producer: Paul Ure
Cinematographer: Chung Hoon Chung
Editing Company: TenThree
Editor: Al Sinclair
Sound Design: Al Sinclair, Christian Bevilacqua, Rex Recker
Music: Pivot
VFX: The Moving Picture Company


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