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University of Phoenix’s Breaking it Down TV campaign “Resource/Skyscraper/Parking Lot” Chief Creative Officer: Pete Favat Creative Directors: Jose Luiz Martinez and Erik Enberg Art Director: Jose Luiz Martinez Copywriter: Erik Enberg Producer: William Near Assistant Producer: Whitney Bogosian Business Affairs: Kim Stevens Strategy: Amber Finlay and Gabrielle Rossetti Marketing Producers: Jon Hedlund and Maura Mattoon Production Company: RSA Production Company Executive Producer: Tracie Norfleet Production Company Line Producer: David Mitchell Director: Pekka Hara Cinematographer: Claudio Miranda Editorial Company: Lost Planet Editors: Hank Corwin, Patrick Fabbrini and Charlie Johnston Colorist: Mark Gethin Sound Designer: Hank Corwin, Charlie Johnston and Rex Recker Music Recording Artist: Air “Tropical Disease” (Skyscraper), Lana Del Rey “Bluejeans” (Parking Lot) Pivot/Amsterdam (Resource) Sound Engineer: Rex Recker Visual Effects: MPC Visual Effects Supervisors: Paul O’Shea and Vicky Osborn Visual Effects Executive Producer: Justin Brukman Visual Effects Producer: John Skeffington

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.