Oh this is a heartbreaking spot for Until The Last Child. 30,000 children are stuck in temporary homes, i.e., government care. This spot helps put that number into context. What can you picture that's big enough to hold 30,000 kids? That's right. An entire stadium. If you look at the stats, it's tragic. Once they're 18, the government kicks them out with a "good luck. 43% of them end up homeless, 50% will drop out of high school and struggle with employment. And countless others develop mental problems because of drug abuse. Canada's known for its fabled healthcare, but with stats like this the government should do more for kid care.
Actually, I take that back. The government should do less, and regular Canadian citizens should do more. This is appalling. At least Until The Last Child exists to help create awareness about the issue.
If that tune rings a bell, it's The Kings of Leon who were cool enough to let them use the song..

Client: Until the Last Child Agency: The&Partnership Executive Creative Director: Ron Smrczek Associate Creative Director: Nabil Rachid Senior Art Director: Jennifer Saunders Account Manager: Lindsay Di Tolla Producer: Kasia Zeniuk Prod. Company: Heyd & Seek Executive Producers: Kegan Sant + Cynthia Heyd Producers: Ben Robinson + Vinny Gill Director/DP/Editor: Jesse Blight Location: Tim Hortons Field in Hamilton Audio & Music: Pirate Track Director: Vanya Drakul Arrangement: Ari Posner Mix Engineer: Ian Boddy Producer: Maggie Blouin Pearl The East End Music Project Kings of Leon ‘Use Somebody’ Post Production: RedLab Colourist: Jason Zukowski Online Artist: Andy Hunter Producer: Pallavi Joshi-Firby Exec Producer: Laurie Kerr Jones
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about the author

kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.

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