A high-energy spot with commentary from famed sportscaster Dick Vitale, Butler University men's head coach Brad Stevens, and University of Connecticut women's head coach Geno Auriemma is typical of the campaign. Behind a backdrop of archival and contemporary footage cut with dazzling graphics, these hoops heavyweights pay tribute to legendary UCLA head coach John Wooden and his innovation in basketball's high post.

Client: UPS Spot Titles: Motion, High Post, and Fastbreak Agency: Ogilvy & Mather Director: Lance Doty (Homestead Films) Creative(s): Steve Silver, Gavin Breyer Senior Producer: Jennifer Picarelli Editorial: Go Robot Editor(s): Craig Brasen (High Post, Motion), Bryan Wetzel (Fastbreak, Healthcare) Assistant Editor: Jess Falls Post Production: Nice Shoes Flame Artist: Vin Roma Color Grading: Nice Shoes Colorist: Ron Sudul