Looks like Aardman animations had fun here, I paid no attention to the VO, I just watched the animation. Sucker for the stuff, you know.

A small cotton ball rolls through a landscape made by pretty much everything that URBANARA sells. Everything from the smallest bush to the tallest mountain is something you can buy at URBANARA. The creative team at Aardman experimented constantly with the products; changing material, colours, shapes and textures until they got it right.

Aardman director Daniel Cohen, was immediately taken with the concept; “Creating imaginary worlds always interests me, so this script was particularly appealing. I wanted each landscape to look completely different so it felt the cotton ball really experienced a journey. The cotton ball was its own character so in each scene it moves a different way - whether being blown along in the winter wonderland or rolling down a hill in Scandinavia. The project was a great pleasure to work on and the team around me were wonderful.”

URBANARA 'Cottonball'
Title: URBANARA 'Cottonball'

Year: 2012
Duration: 20"


Agency: BBDO Proximity GmbH
Producer: Anuschka Walle
Creatives: Olaf Reys & Phillip Alings

Animation Company: Aardman Animations
Producer: Jason Fletcher-Bartholomew
Director: Daniel Cohen
Production Coordinator: Nick Miller
Storyboard: Daniel Cohen
Animation: Jay Grace
DOP: Fred Reed
Camera Assistant: Joe Maxwell
Electrician: Nat Sale
Rigging: Chris Entwistle
Models: Chris Entwistle
Set Maker: Whirlwind Media, Sean Taplin
Set Dressers: Kitty Clay, Kathryn Timmons, Helen Javes
Compositing: Bram Ttwheam


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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.