In an amazing act of choreography, Rabbit directing team TWiN, via GlobalHue, finished a remarkable :30 showing the power that communities gain from filling out the US Census.

Silent Chant opens with a lone woman crossing into a busy urban intersection and halting. She opens her mouth as if to speak to passersby, but no words emerge. Her befuddled neighbors stare in confusion and then begin to join the woman in the streets. The movement starts slowly, but soon the community is moving en mass, pouring from buses, from parks, from surrounding buildings to join her and shout silently in the street. TWiN beautifully captures this impulsive gathering with an ever-shifting mix of overhead panoramas, close-ups, action shots, and views of the intersection from various on-the-ground and overhead points.

From a window high overhead, a young man looks over the scene, paper and pen in hand. Inspired, he descends to street level and drops the paper - his US Census - into a mailbox. The roars of the community suddenly and symbolically explode into hearing, portraying how the power of delivering the Census gives voice to their concerns. "Schools," they chant in repeated unison, "community centers, best protection, hospitals!" The spot closes on a dramatic overhead shot of the choked streets as the chants echo through the air.

Client: US Census Spots Title: Silent Chant Air Date: March 2010 Agency: GlobalHue SVP, Executive CD: Desmond Hall Senior Art Director: Joanna Jenkins Art Director: Vince Smith Account Director: Willie Tellis Account Supervisor: Richelle Johnson Senior Broadcast Producer: Dale Bramwell Prod Company: Rabbit Director: TWiN EP(s): Douglas Howell, Anura Idupuganti Producer: Shelby Ross Production Supervisor: Tracy Zukowski Editorial: Chinagraph Sound Mixer: Tony Starbuck Shoot Location: NYC

Leave a comment

about the author