U.S. Olympics- Queen Underwood - (2012)

 
 

U.S. Olympics- Queen Underwood - (2012)

When Queen Underwood was working her way up through the women's boxing world, she could always count on her sister's encouraging voice bellowing to her at ringside, inspiring one knockout after another. Chris Harding delivers Underwood's story in an engaging stick-figure animated sequence replete with typography and enlivened with a textured, paint-like color scheme.

"For someone involved in a fighting sport, Queen's story had a surprisingly gentle tone," noted Harding. "Queen is an extremely powerful athlete, but the way she talked about her sister struck me as loving, grateful and familiar. I chose the colors and simple line drawings to enhance the overall tone of her story. I also tried to choose something that fit the clarity and innocence of this aspect of their relationship.

Client: United States Olympic Committee
Campaign Title: The Team Behind The Team
Air Date: June 2012

Agency: Y&R
Chief Creative Officer: Jim Elliot
Global CDs: Andrew McKechinie, Marc Sobier
Creative Director: Cliff Skeete
Art Director: Jon Leachman
Copywriter: Andrew McMurchie
Executive Director of Content Production: Nathy Aviram
Executive Producer of Music: Jessica Dierauer
Senior Content Producer: Robert Beck
Producer: Jona Goodman

Live Action Production Company: B House Films
Live Action Director: Adam Ballachey

Animation Company: DUCK Studios
Executive Producer: Mark Medernach
Production Coordinator: Sophia Richard
Editor(s): Amanda Pettibone, Katie York

Music: Elias Arts
Executive Producer: Kala Sherman
Creative Director: Greg Griffith
Producer: Jeff Fiorello

Audio: Heard City
Executive Producer: Gloria Pitagorsky
Mixer: Jodie Levine

Bershawn Jackson (featured)
Production Co: DUCK Studios
Director: Roger Chouinard
DUCK Studios Executive Producer: Mark Medernach
DUCK Studios Production Coordinator: Sophia Richard
DUCK Studios Editor: Amanda Pettibone

John Orozco (featured)
Production Co: DUCK Studios
SMOG Director: Moisés Arancibia
SMOG Producer: Ricardo González
SMOG Animation: Patricio Molina, Felipe Vargas
SMOG Designs: Moisés Arancibia, Raúl Burgos
DUCK Studios Executive Producer: Mark Medernach
DUCK Studios Production Coordinator: Sophia Richard
DUCK Studios Editor(s): Amanda Pettibone, Katie York

Lolo Jones (featured)
Production Co: DUCK Studios
Director: Jeong-A Seong
DUCK Studios Executive Producer: Mark Medernach
DUCK Studios Production Coordinator: Sophia Richard
DUCK Studios Editor(s): Amanda Pettibone, Katie York

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