U.S. Olympics- Queen Underwood - (2012)

 
 

U.S. Olympics- Queen Underwood - (2012)

When Queen Underwood was working her way up through the women's boxing world, she could always count on her sister's encouraging voice bellowing to her at ringside, inspiring one knockout after another. Chris Harding delivers Underwood's story in an engaging stick-figure animated sequence replete with typography and enlivened with a textured, paint-like color scheme.

"For someone involved in a fighting sport, Queen's story had a surprisingly gentle tone," noted Harding. "Queen is an extremely powerful athlete, but the way she talked about her sister struck me as loving, grateful and familiar. I chose the colors and simple line drawings to enhance the overall tone of her story. I also tried to choose something that fit the clarity and innocence of this aspect of their relationship.

Client: United States Olympic Committee Campaign Title: The Team Behind The Team Air Date: June 2012 Agency: Y&R Chief Creative Officer: Jim Elliot Global CDs: Andrew McKechinie, Marc Sobier Creative Director: Cliff Skeete Art Director: Jon Leachman Copywriter: Andrew McMurchie Executive Director of Content Production: Nathy Aviram Executive Producer of Music: Jessica Dierauer Senior Content Producer: Robert Beck Producer: Jona Goodman Live Action Production Company: B House Films Live Action Director: Adam Ballachey Animation Company: DUCK Studios Executive Producer: Mark Medernach Production Coordinator: Sophia Richard Editor(s): Amanda Pettibone, Katie York Music: Elias Arts Executive Producer: Kala Sherman Creative Director: Greg Griffith Producer: Jeff Fiorello Audio: Heard City Executive Producer: Gloria Pitagorsky Mixer: Jodie Levine Bershawn Jackson (featured) Production Co: DUCK Studios Director: Roger Chouinard DUCK Studios Executive Producer: Mark Medernach DUCK Studios Production Coordinator: Sophia Richard DUCK Studios Editor: Amanda Pettibone John Orozco (featured) Production Co: DUCK Studios SMOG Director: Moisés Arancibia SMOG Producer: Ricardo González SMOG Animation: Patricio Molina, Felipe Vargas SMOG Designs: Moisés Arancibia, Raúl Burgos DUCK Studios Executive Producer: Mark Medernach DUCK Studios Production Coordinator: Sophia Richard DUCK Studios Editor(s): Amanda Pettibone, Katie York Lolo Jones (featured) Production Co: DUCK Studios Director: Jeong-A Seong DUCK Studios Executive Producer: Mark Medernach DUCK Studios Production Coordinator: Sophia Richard DUCK Studios Editor(s): Amanda Pettibone, Katie York
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