Michael Johnston, a U.S. Navy veteran who lost his leg in 2003 and aspires to compete in the 2016 Rio Paralympics, runs the 100 meter dash.
Each step reveals words - passion, power and strength - the qualities that veterans have, and reminds them that they can still enjoy active lives despite their life-changing injuries. It's nicely shot, the cgi isn't too bad, but the VO brought the ad down, down down.

AGENCY: Ignited SVP/Group Creative Directors: Troy Scarlott, Jordan Atlas ACD/Copywriter: Karin Djelaj Copywriter: Marcela Angeles-Macedo Art Director: Chris Schott Executive Producer: Diego Espana Production Coordinator: Mike Dobbs Sr. Producer: Sam Helphand Sr. Finishing Artist: Ken Murayama SVP, Client Services: Robb Hittner Account Director: John Carlisle PRODUCTION COMPANY: Green Dot Films Director: Luc Schurgers DP: Tom Camarda Executive Producer: Darren Foldes Executive Producer: Rich Pring Producer: Joe Mandarino Visual Effects: MiniVegas Creative Director: Luc Schurgers Managing Director: Maarten Boon 3D Artist/Animator: Roben Schlikker 3D Artist/Animator: Klaas-Harm de Boer Compositor/Online Operator: David Zaretti EDITORIAL: Therapy Editor: Doobie White Executive Producer: Joe DiSanto Executive Producer: John Ramsay MUSIC & SOUND DESIGN: Massive Music Composer / Sound Design: Jon DeStefano Creative Director: Chris Campanaro Head of Production: Jessica Entner

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.